How To SEO - Best Step by Step On-Page Optimization Methods
By shazwellyn
On-Page Optimization - Hubpages Example
It isn't hard to assume that you are here to learn about on-page optimization. Well, I can tell you, you have come to the best place! In this how to seo article, I can not think of a better example than using this very hubpage to show you how optimize your webpage.
Hubpages are at the fore-front of on-page optimization and you don't have to do anything - it is already here! Sub-domains or independent web pages with great content should win through. Here at HubPages, your articles are given a head start so as they can be their best.
Here you are already set up to optimize articles and product pages in a user-friendly way. Good page ranking - or search engine result page (SERP) - attracts traffic and, therefore, benefits the writer and Hubpages! Whether you write on Hubpages, or you have a website that you wish to optimize, then this page is for you!
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How To SEO A-Store
My A-Store is cram-packed full of great specialist information and products especially picked and recommended by me to you!
Why not treat yourself to a better SEO understanding by clicking:
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Optimizing Space For Google Adsense
Hubpages have developed a well thought strategy by offering an automated system of well positioned space allocations for optimizing Google Adsense. These are advertisements that advertisers pay for on a pay per click basis and have also been optimized so as the adverts match the article content. It is within the interest of this site to ensure the best possible chance of clicks by providing an on-page optimization experience that is user-friendly for both the novice and professional writer. By optimizing Google Adsense in the correct position, ensures a greater chance for readers to click on relevant ads and, therefore, purchase a relevant service or item.
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On-Page Optimization Allowing Optimum Google Adsense
Optimizing Your Page By Targeting Readers With Adsense
The above picture demonstrates how to optimize the top part of the page.
- Do not put any pictures, media or video's on the top spot, if you want to target the Google adsense market. Leave these to the lower sections. Hubpages has helped you to optimize ads for your article and display is the key to success.
- Ensure that you have the first paragraph long enough to trigger the adsense box as an indentation into this. If it is too short, the box will not appear here.
- Try and write a short second paragraph. Without a picture, some adsense ads will appear beneath paragraph 2.
- Ensure that you place your long tailed keywords (in this instance - 'on-page optimization' and 'how to seo' in the first paragraph. Follow throughout the article with these as a sprinkling - you can have a variation on the theme, for example 'optimizing pages' - this counts!
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Optimizing Your page Targeting Readers With Products
In my example of targeting readers with products, I am using my Amazon A-Store example. As you will see in the picture, I have placed my World of Autism A-Store near the top. This has not effected targeting potential Adsense clickers.
Look at how I have taken advantage of the placement of my advertisement in a prime place without compromising my adsense advertisments! If you are looking to on-page optimization for your independant website, it might be a good idea to have your product picture here, or above, should you not be targeting adsense ads. This is because it positioned in a manner that the reader's eye will be attracted to.
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To access and change this from Hubpages:
- Go to Edit mode
- Click on Summary Text Capsule
- Change this and Optimize - if you want - so as potential readers are teased into clicking on your link!
On-Page Optimization and Meta Descriptions
The first paragraph of your article, or product advertisment, should contain your main keywords and short tail keywords. You need to make this snappy as this is where the search engine will provide a snap shot of your web page when people search for your keyword.
Hubpages have already thought about this for you, but if you are optimizing your web page, it is important that you do this manually. Again, this needs to be a keyword rich meta description. It is a piece of html code that looks like this:
<meta name= "Description" content= "Place here what you want to describe for your web page, ensure your keywords are contained here, using your primary keyword first, followed by the secondary and, perhaps, the third - this is approximately 60 words long.">
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- For independant website optimization, use the <h1>tag for your headline, and include your keywords. Try and keep your headings in bold or itallics - search engines see bold as an important contribution to the content.
- Hubpages has already done thes for you, so you don't have to worry about it!
On-Page Optimization :: Keyword Rich :: Heading
As opposed to magazine article writing, you don't need a 'snappy little title' to get noticed. To optimize your web page, you need boring old, well defined keywords. These are the words that people would search for - just to arrive at a product page or article like yours!
Search engines want to please their users by providing content that is appropriate to what they are searching for. Keep the content and heading, therefore, appropriate. It looks boring but people will be searching that content!
Example of SERPS And How On Page Optimization Has Produced The Right Result
- Hubpages has this aspect covered before you start to write your article.
- If you are starting your own independent page, keep your keywords in mind before purchasing a domain name.
Optimize The URL
If you take a look at the above picture, you will see that on my autism article, 'Autistic Spectrum Disorder', 'Aspergers Syndrome' and 'Brain Scan Diagnoses Autism' appears in the boring title heading and in the URL.
- This is the URL (situated on the address bar) - http://hubpages.com/hub/Autistic-Spectrum-Disorder-Aspergers-Syndrome-Brain-Scan-Diagnoses-Autism
-
Asperger’s Syndrome Is An Autistic Spectrum Disorder, Brain Scan Diagnoses Autism
When a search engine sees that these match, it is believed to give the article a higher value. It is important to understand, however, that Google likes keywords to be integrated into the URL, but the title should sound like it would do in an article format. Such on-page search engine optimization techniques benefits from this strategy. If you are developing a webpage, therefore, it is worth keeping this in mind.
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Tags That Help to Optimize Your Website
Tags don't have a lot of search engine optimization value but they do help organise your page within a site. These need to be relevant - so think about terms people use specifically when looking for your page.
In learning how to seo, it is imperative that you know what your target market is thinking and searching for. If you take a look at the picture to the side, I have added specific terms that suits the article concerned - it is to do with autism.
Try and find niche terms and, as with a site like the one you are looking at at the moment, you might even find decent backlinks for people searching the site. These tags help create a forever changing tag cloud - something that you might consider allocating similar terms with your own website or page.
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How To SEO Is Not About Bad Spelling
- Search engines do not like spelling mistakes. When configuring your position in the page ranking, this will be a deduction. Such deductions do not help your on-page optimization. How to seo is not about bad spelling so... Make sure your spelling is correct!
- Hubpages has an inbuilt spell checker - use it!
- For website page creators - spell check before uploading..
On-Page Optimization of Links
Search engines are seeking good quality content that is regularly updated. This is particularly beneficial with the addition of rss feeds when attempting to optimize your web page. However, it is important to make sure that these are relevant to the page content. For example, if you have embedded links that refers strictly to the subject SEO, this is fine. If links cover a variety of topics, this is a no no!
The spider bots sense movement in your page and know whether you have relevant quality content in your links and your articles. This helps them grade your article in search engines, thereby providing a ranking.
The more valuable content - the better. The more relevance to your article - the better.
On-Page Optimization: Do What The Big Boys Do
Adding relevant articles helps, not only provide an additional SEO value, but encourages readers to click on other articles or products. Amazon are particularly good at this, for example. When a customer searches for an item, they will provide links to similar products - possibly with special offers as a way to entice the customer to buy more.
In on-page optimization for your products, services or articles, it is a good idea to do the same. Just do what the big boys are doing!
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Media Content Helps To Optimize Your Web Page!
Notice the media insert from YouTube? This adds to great content, keeps the reader on-page and, ultimately, appeases the search engines. Remember, Google - the biggest and the search engine that many other search engines leaches off for information - loves great, useful content. If the people want this, then give it to them! Google also owns YouTube, so Big Brother is watching you! Watch out for those broken links - they can provide you with a penalty!!
Reading times are monitored by Google. It provides an indication as to how good your content is. People aren't going to hang about if your content is poor, are they? So, if you place good bit of media in your page, this will help to optimize your web page.
I have seen more and more good websites provide this strategy, including one that sells oven parts! They provided a great YouTube video as to how to change an oven element! How impressive is that?! This is what your traffic should be feeling about your content too!
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Optimize Your Page By Getting People To Share The Love
Search engines, particularly Google, like to see that people really love your content. It is not surprising that providing a share button to the likes of Twitter, Facebook, Digg It, Blogger and Google +1 helps to optimize your page for search engine optimization. The more people you can get to share your content with others on these social network sites - the better.
Google also likes to see that your content is so good that others are prepared to link to you. These are what back links are about. The more back links you have that references your page, the more Google will love you for it.
Quality backlinks for highly reputable sites are Google gold, so be very pleased with yourself, when a high page ranking web site links to you. These have to be naturally created and NOT self-serving (you placing links in other sites just to get a good page rank).
On-Page Optimization and Movement
Imagine a web that a spider has weaved. The spider awaits. Suddenly, she senses movement of her web. What could this be? Her senses can feel the vibration, so she moves as quick as she can... catch her prey! It is survival - it's in her nature!
Now, when you are looking to optimize your page for seo, you need to create a strategy of on page movement. This has to be NATURALLY induced. Your page is the web and something like a new content, links and comments are the prey that moves the page.
This trigger's the spider bot to investigate. Rather like our spider who senses movement on her web, the movement of your page, sends an internet vibration to the bot. It is this that alerts fresh, new and updated content that the search engines love so much. Let your web page be alive with movement that is of high quality.
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How To Seo - Let Your Content Breath!
So, now you know how to seo with fresh content. Indeed, content is king, so make your page interesting. Give it lots of links - let it breath and be its own entity! Allow it to grow with comments, back links, media and interactivity. This is what search engines want and, for success, this is what you need to give. I hope you have found how I have used the ideas of on-page optimization, here at Hubpages, so as this article can be it's best. Hopefully, you will take on-board what has been achieved on this site and integrate these ideas on your web page. If you want it all done for you, why don't you join Hubpages here and have the best chance of getting onto page 1 of the Internets search engines? And if you want more tips, scroll down to the video!
© This work is covered under Creative Commons License
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7 Easy Steps To On-Page Optimization
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Comments
Morgan F... I hope it is useful to you x
This is one of the best pages I have ever seen on this topic. Thanks for this excellent resource. I will be referring people to this page. :)
Thanks for all the helpful information, Shazwellyn! Very useful!
Very good hub. You have explained SEO in detail and with excellent screenshots. A great learning tool for anyone studying this particular subject.
Shaz, Very thorough hub. Your screen shots are great and really help get your point across. Many green hubbers will find this hub a great educational resource. Keep up the good work!
Super and I remember when you told me to take those photos off the first paragraph and how it helped - all of a sudden I was getting adsense bites. Transmission received. Awesome rated UP!
Thank you for sharing this comprehensive hub. I would have to take time to digest. Still learning but with not much improvement in traffic volume.
Vote UP and Useful.
lakeerieartists - I really want to try and demystify the scarey terminology. If this has helped then I have achieved the aim. Thank you for reading and keep sharing the love :)
Painted Seahorses - As long as you understand it, that is all that matters. If you havent, you are welcome to ask any questions. I will do my best to answer, or forward you to someone who does. This is what is thought of as community :) Thank you for visiting.
Viking - I am hoping it will help the average joe to optimize their website pages by using hubpages as the example to aim toward. I have discovered how incredible Hubpages is - there has been a great deal of thought put into the success of their writers. Thank you for reading:)
Johnyater - I am glad you have picked up on my target audience - I want to make the information known in plain English. Thank you for reading :)
billyaustin - It is people like you that inspire me to repackage information in a format that everyone can understand. I am glad that your adsense has now got clicks! :)
Good Guy - I am soooo glad that you have persisted when so many people would have given up. On your course of self seo discovery, you will evolve and change - like the trees, you will grow and flourish. Keep up the good work my friend - remember that I continue to be there for you :)
Great hub shazwellyn! Lots of valuable tips. Bookmarked and thumbed-up!
Ted... I am glad it helped and thanks for sharing the love! :)
Oh yeah, rated you up, and bookmarking this one! Truly great explanations here, stuff even I can understand, much thanks Shaz! Really will help me. I want to set up a store, too, so I have to go read up on how to do that!
"Keep up the good work my friend - remember that I continue to be there for you :)"
Thanks for the encouragement. I shall strive on until I hit the "jackpot"! And you will be the first one to know.
Lots of info here. Will have to re-read a few times to get the most out of it. thanks
Faybe... Hold fire... I am about to publish a comprehensive one on this to help... watch out for this soon :)
Good Guy... then we can truly celebrate... :)
Stevemc... any problems feel free to email me, but I am sure you will be able to crack this one!
Shazam! What a great resource this hub will be. I am immeidately going back to my firsat 15 challenge hubs to see what I can do.
Excellent Guide.The most clear and easy step by step guide from you.It helped me a lot. I was really desperate to understand SEO. But now its clear cut information from you.
God bless you
Thank you Dobson... your success is my success and I am glad you understand it :)
vydyulashashi - thanks... always happy to oblige and help the community :)
Very good analysis for SEO optimization of hubpages layout. I am not doing good on hubpages but I will follow your recommendations regarding the first paragraph of my hubs by making it longer, taking off pictures, and adding longer keywords. Hope this works. Thanks Shazwellyn.
M.Engebawy - this article is designed with all on page optimization in mind - whatever the website. As I said, do what the big boys do and boy hubpages knows how to do it well! Glad to be of assistance :)
Great tips. I think I need more RSS feeds and news feeds.
Loved the spiders web analogy. Just one thing that Hubpages has not got right in my view. The placing of the [Like] etc. button. I read the article and think I liked this, so I use the buttons above the comments. I forget most times to go back up to the top of the page (which can be a lot of up- arrowing). So, this feature is often missed (in your case I made a conscious effort not to forget). It happens also when commenting. One comments and then posts and the next step is to vote up etc. But where is this now? Well out of sight, and unfortunately most times therefore, well out of mind.
Great resource and the thumbs up have been instigated.
Best of luck on the 60DC2 (60 Day Challenge to those that do not know).
John B Bad - Articles and websites need to be living, breathing things. They have to be a hive of activity and rss feeds and news feeds add to this. Content is king and google will love you if you have interesting, evolving and fresh content.
Thanks for reading and I am glad this article has helped.
Humagaia - you are absolutely correct. I see this feature as useless and in need of review. Most people are lazy and wont put themselves out to scroll up and down which is why I didnt highlight it as a benefit in this article. I am targeting this at people who have websites and used hubpages as the pinicle example of good on-page optimization technique.
Thank you for your valued comment, I hope that the team at hubpages will see your point and make the necessary adjustments. :)
great article, and very very useful for myself, have just started as a junior seo analyst, this article might just become my bible :)
Wow it is nice article on onpage seo. Thanks it is really very helpful for me.
Sturge - I am delighted that it will come in useful to you. The Hubpages example is something that all website designers should follow and to be part of the community really helps with personal development. Glad you popped by :)
davedatech... thank you... remember to share the article love and pass it on! *wink*
Very nice article Shaz, enjoyed reading it and have learned a few new things..
Hi Leanguy... Happy to be of assistance :)
Wow! I can see that I've done a lot of things wrong. I will bookmark this hub and refer to it again so I can do a better job with optimizing. It's a lot to take in... but this is really helpful! Thanks for sharing!
Shazwellyn, voted up and awesome! Bookmarked for reference too. Thanks for this great free content, people pay a lot of wonga for this kind of stuff!
lisabeaman - Take it in little steps and keep mindful of design. Make your hubs alive! Make them active, breathing things that has a lots of activity. This is what makes hubpages so special and something that any web or on page optimizer should aim towards.
Thanks for reading and good luck :)
Priceman - questions are only answers awaiting to be found. Sometimes we can not see the wood for the trees because simple concepts are made complexed with repackaging. Like the skin of an onion, we only have to peel back the layers to find the truth.
I would say that anyone charging for information like this goes against the principals of the internet in the first place. The internet was donated freely for the people to be used by the people freely.
Glad that I have helped:)
Hi shazwelly. What an excellent hub! I find what I look for long time. Thanks for free content.
Great hub, shazwellyn! Very well-written and organized. :)
nbbatt.com - I am glad it has been helpful... that will be $49 please lol
crystin... did you understand though? :)
Very informative hub. Thanks for sharing the information on SEO page optimization.
Well done, Shaz. One of the best, clearest but still comprehensive guides to hubpages onsite seo I've seen. I'll probably be linking to this one. Great job!
This article makes things very clear! Well done for writing it so well :)
Good Post every thing define clearly
Pakpub - You are welcome :)
Pandora's Box - thank you for your generous comment - I produced this in a way that I understand and, hopefully, others will do too. Much appreciated :)
Izzy M.. thank you for reading and making a nice comment :)
Now that I understand, I think this is one of the best, if not THE best, pieces of writing (illustrations included) on optimizing hubs for the best possible performance. Supremely done; I'm just sorry I can't vote it up more than once!
Rookie - On-page optimization is something that many have worked on and, I must admit, I just didnt get it. I had to take a long time in disecting it and working a way around it, so as I could understand it. I looked at hubpages and all I learned and realised that this was the pinical of onpage optimization. Drawing upon the knowledge that I made and by anaylising hubpages, the penny dropped. I know we all learn in different ways and produced this article in the way that I understand. Hopefully everyone else will 'get it' too - especially those out there producing websites - learning for all!
Thanks for your lovely comment :)
Good information. I learn much from this hub. I thought your description is easy to understand. I am glad to follow your tips. Thanks for share with us. Vote this up.
Prasetio
This was such a great hub that I emailed to myself to read again when I get home from work. Thank you!
Wow - I have more to learn...book marked! Thanks hon!
What a great hub! I have learned so much. Saved to my favorites to review often. Thanks so much!
Thank you everyone - it is always good to share and you are all most welcome :)
Very nice tips. I will surely use these tips to improve the SEO of my hubs. Thanks for this information.
Mind blowing hub...will like to catch a author score of this level soon...
very informative hub.. Im really interested in SEO thingy.. :)
Andygrant - you really are at the right place for on-page optimization :) Thanks for visiting!
vikassingal2002 - Well provide good useful content and optimize your page, you will achieve this goal :)
isyan - lmao - yes this 'thingy' is rather important! Welcome to the world of learning how to seo!! hehehe
This Hub was a great help and answered so many questions. I now feel more confident that my hubs will get more traffic. I better get to it, I have a lot of work to do.
Deep Blue - on-page optimization appeases google... go for it! :)
SEO work is not as easy as many people thinking. It needs dedication and patience in the long run. I like your on page SEO optimization hub.
Yes it is a work now get paid later situation. Thanks for reminding us the dedication and patience that is needed!
wow, great tips
I've always been a fan of SEO. Good to read this article, I'll surely incorporate some of this techniques.
shazwellyn, just wanted to come back and say that after reading this hub for the first time a few days ago, I set about editing my first hubs in light of the information you have given, writing a new summary and optimising the page (as best I can) according to your guidelines. These hubs are all now receiving more traffic than they were so I am very pleased (except now I have to look at ALL my hubs!). Thank you!
Joax - good to see - I know you will achieve success... you already have the tools to do this. Good luck!
Alison... great to have your feedback, thanks for coming back! Glad to hear that the new format is working for you! :)
I am one of the people referred here by lakeerieartists and I am glad she did. This is a very useful and informative hub about SEO and we can all learn a lot from it. Thank you!
Lovely that people are helping each other. Good to hear that you have found this information useful and if you want to ask anything - just email me! It is good to share! :)
Thanks for the great resources!
It was clear and precise at the same time. Thanks to make it easy to understand
patbess - glad to have been of assistance :)
Very good hub and I think I understand some of the things I have been doing wrong. I am bookmarking this hub because I know I will need to read it again and again. Thanks!
Pamela - Hey! If you have any problems, dont think you are alone... communicate and email! If I can help you, I will! Otherwise, I can always direct you toward other means. Dont worry, you are very close to getting it. Hubpages have given you the tools, you just have to use them effectively!
Hope this helps... and remember - nothing is ever set in stone, there is always room for you to find your own individual style and optimize your page!
SEO is something we can all use - I don't think you can really get too much optimization. Thanks for the information and tips.
A terrific body of work on SEO. I'm sure it took a great deal of your time to create this Hub, but it was worth every minute. The Hub is beautifully written. Thanks a ton.
Wilderness... you need to make sure that you dont overwhelm your readers with too much advertising, for example, or they will simply switch off.
And yes, if you attempt to over optimize, spamming for example, Google will downgrade you and that is not good!
opensourcevarsity - arh, but was it helpful to you? If it was, then mission accomplished!
Thanks for this hub. There is so much information about SEO that it's hard to know which article to spend time looking at. I really like your use of visual aids, it's made the theory much more real for me.
sarahsherlock - good to know. Take what you can from everyone and make your own style - find a way that suits you! Hope this helps!
Wow - this hub is extensive - there is so much to take in. I must motivate myself to write more quality pieces like this. Thanks for sharing your knowledge.
Spacey Gracey - your welcome :)
this hub is quite informative.
thanks
msayyed - thanks - hope it helped!
Fabulous hub. Thanks for sharing your insights!
I just hope it helps dippykitty!
Great tips for a newbie like me - so much to learn and I'm still on that very flat part of that steep learning curve!
richtwf - well the good news is that you are already on a great springboard! Hubpages have the tools to help you optimize effectively leaving you to just write what you love! Good luck!
Wow! This is an amazing hub! If it were in the SEO category on hub pages it would be #1. Thank you for the tips. :P
melbel - that is very kind of you. As long as it helped then I have achieved what I set out to. Thank you :)
hey shazwellyn, Great Job
Bookmarked and voted up. Thanks for sharing.
@Whikat - hope it comes in handy!
@davidmurphy - thank you :)
Good overview of the basics. Thanks!
No problem calcguy
Such a helpful article, can't thank you enough--will follow!
Bizziebee - glad to be of assistance :)
Hey shazwellyn, you post an awesome hub so i bookmark it.
As long as you found it easy to read, then I am happy. Thanks for contributing jamesroy11143
Thanks for the advice. Will follow.
Thanks. Great hub. I am new and all this stuff will help me a lot.
kosanya and sun pen 50 - glad to be of assistance :)
Really good stuff here - very useful. Voted up and bookmarked, and I am now a follower too!
Avamum - Welcome aboard, if I can help, give me a shout! :)
this really is quite a hub, well done. must have taken you days.. ? ;)
Hi Shazwellyn,
This was a great hub and I've made a hard copy, am bookmarking it and rating it up. Thanks for sharing this useful information. I always learn so much from you.
SEO Ibiza - thanks, yes, it wasnt something that was just knocked up in moments, but I believe in providing quality information, so worth the effort. :)
happyboomernurse - bless you!
wow, finally I do understand what page optimization is all about. Needless to say I will have to re-read this article probably 3 or 4 times before I will be able to master these above mentioned skills. many thanks for sharing
Donnacha C - yes, it makes your content king and ready for success! Good luck :)
Great Hub- Bookmarked and voted up
dobo... great it has been helpful :)
Wow, new hubbers like me really find this hub helpful, thx for the depth of information on SEO
I am glad it was helpful. Welcome to Hubpages AmrilRadzman :)
thanks for post of onpage optimization step by step..
I loved your tips about on pageoptimization I learned a lot from video. Thanks
It's fully descriptive....i loved it!!
Very helpful, thanks for the help
Wow, so much detail!
And definitely a few things to keep in mind.
Nice hub on On-page SEO. My SEO rules have been simple. Keyword phrase in the title, H1, H2, H3, metatags, 2% density in the body, underline, bold and italicise the keyword phrase. I would also have my keyword phrase in some of the internal links. Then, i would proceed to building backlinks. There have been a lot of speculations about SEO and people have been making a lot of money selling ebooks on SEO. I feel the tips provided in this hub and some backlink building would go a long way in helping you rank for keywords, atleast low competition keywords.
The hub is great, thanks for it! BTW, do you have any suggestions of what programs might be useful for seo?
Automation is a thing of the past. It can easily be identified by the google search bots. Best to just do as has been identified in this article if you are looking for best optimization techniques, Senderwollas.
Morgan F 21 months ago
Great Hub Shazwellyn! Bookmarked and voted up